Examining the LTO Craze

From lattes to chicken sandwiches to desserts, it seems every restaurant is hopping on the limited-time offer (LTO) craze to drive traffic and check growth.

Limited-Time Offers Providing Major Appeal

Limited-time offers (LTOs) continue to drum up significant business for restaurants, particularly among fast-food chains, in 2024.

Global Cuisines, LTOs to Feature Prominently for Foodservice in 2024

The foodservice industry has endured its fair share of turbulence since the pandemic, but where will things go for the industry in 2024? Lizzy Freier, Director, Menu Research & Insights at Technomic, joined The Food …

Report: Restaurant LTOs Forge Long-Term Brand Connections

Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.

3 Key Themes for Foodservice from DMA Live in Texas

Labor challenges, diverging dining hours, and burgeoning menus were among the foodservice themes explored at DMA’s event in Texas.

Analysis: the Most Innovative LTOs of the Year

Restaurants are getting rather creative with their limited-time offers, or LTOs, lately. “LTOs can be a great way to drive business, but you have to know your audience and what appeals to them,” Leith Steel, …

CASE STUDY: Celebrity-Backed Limited Time Offerings Boost McDonald’s Revenue

One of the most successful limited time offerings (LTOs) over the past year has been McDonald’s “Famous Orders” celebrity collaborations. McDonald’s has been utilizing LTOs to attract consumers for years with items such as the …