Consumers Double Down on Convenience, Fresh
A new report reveals that 52% of consumers value convenience more than before. Grocers are responding by investing in convenience offerings, but face challenges competing with C-stores.
A new report reveals that 52% of consumers value convenience more than before. Grocers are responding by investing in convenience offerings, but face challenges competing with C-stores.
Despite easing inflation concerns, consumers are still preparing 85% of meals at home, which presents significant sales opportunities. In a recent webinar, Circana and FMI unpacked the three major mindsets driving today’s fresh grocery shoppers.