Tag: Innova Market Insights

What Does Wellness Mean to Consumers?

Although the terms “health” and “wellness” are often lumped together or used interchangeably, there is an important distinction between the two. Understanding this difference is essential to understanding the modern consumer.

Consumers Diving into Frozen Desserts

Consumers’ perpetual sweet tooth for frozen treats continues to drive category sales, despite equally persistent supply chain challenges. In particular, the frozen novelty segment has been a powerhouse over the past few years, with April …