Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.
TikTok is driving viral food trends while spiking sales for some businesses. For food brands and restaurants, the platform’s unparalleled reach can spark both massive success and unexpected controversy.
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
It starts with a simple question – what is an influencer? SRW Agency’s Jenna Ogle explains how food and beverage can leverage influencers.
