Huy Fong doesn’t just lead the category in the United States – it by and large created the category over 40 years ago when it debuted its sriracha in 1980, fostering a dedicated fandom that has only grown via endless professional collaboration and licensing coupled with decidedly non-professional experimentation from hotheads coast to coast, kitchen to kitchen.
Asian cuisines like Thai, Korean, and Chinese have long used swicy foods as an enticing way to attract new and long-time patrons, and many mainstream and fusion restaurants are combining classic American fare with these staple flavors from across the world.
ANAHEIM, Calif. – American shoppers seeking Latin food demand healthier-for-you items – as well as heat. Those were the common sentiments among Mexican vendors at the recent Expo West 2024 trade show. “People are saying, …
Recent polls suggest Americans are adding a little spice to their lives. An Instacart survey of over 2,000 U.S. adults found that 74% of Americans eat hot sauce with their food, and nearly half (45%) said …
McCormick will buy hot sauce maker Cholula for $800 million, reported CNBC (Nov. 24). The company, which already owns the Frank’s RedHot and Old Bay hot sauce brands, reported an 8% sales increase its latest …
