Some of the takeaways from the Circana report indicate that inflation has generally gone pretty easy on the beverage category, prompting marketing teams to “promote their relative price stability and find ways to demonstrate value, recognizing that ‘value’ doesn’t always mean lower price,” and that premium categories continue to outperform more value-based brand propositions.
Gen Z reportedly suffers from “menu anxiety,” and some young people are scared to order their own food at restaurants, according to a study by Prezzo Italian Restaurant. The idea of paralyzing menu anxiety may …
Blumenthal said one of the major positive shifts he had seen since the pandemic was an increased focus on collaboration across the foodservice continuum.
Gen Alpha kids – comprised of children with birth years starting in 2013 – have already developed powerful brand affinities, according to the latest survey from Morning Consult. By 2025, Gen Alpha will number more …
Marketers are increasingly turning their attention to Generation Alpha – the kids born after Gen Z – not to mention their Millennial parents. Generation Alpha, typically considered those born beginning in 2010, figures to grow …
