Tag: Dr. James Richardson

Goodles: Brave New Mac-n-Cheese Segment or Celebrity Fad?

Correction: Gooder Foods notes that the Goodles’ retail distribution is 35,000 distribution points, not store locations. This means their brand velocities are most likely higher than depicted below in the original piece.  If Gooder Foods …

Dissecting Fan-Driven Brands

Dr. James Richardson helps us take a look at what makes a good (and a bad) fan-driven business in the food industry.