Tag: Dr. James Richardson

belVita – The Next Billion-Dollar Food Brand?

One thing that food industry consultants learn quickly is that public holding companies focus most of their resources on their Power Brands – the $1 billion+ revenue-generating giants whose slightest change in profit or topline …

Goodles: Brave New Mac-n-Cheese Segment or Celebrity Fad?

Correction: Gooder Foods notes that the Goodles’ retail distribution is 35,000 distribution points, not store locations. This means their brand velocities are most likely higher than depicted below in the original piece.  If Gooder Foods …

Dissecting Fan-Driven Brands

Dr. James Richardson helps us take a look at what makes a good (and a bad) fan-driven business in the food industry.