Diving Down the DTC Rabbit Hole

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Can direct-to-consumer brands succeed in the food industry? Dr. James Richardson, owner of Premium Growth Solutions and author of Ramping Your Brand, returns to The Food Institute Podcast to talk through the challenges facing most food brands in the DTC space, and how an omnichannel approach may be the best way to ensure your food brand can grow successfully.

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More About Dr. James Richardson:
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.

James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.

Premium Growth Services Website: https://www.premiumgrowthsolutions.com/
Services: https://www.premiumgrowthsolutions.com/services/
LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/#
Riding the Ramp Book: https://www.amazon.com/Ramping-Your-Brand-Killer-Growth/dp/1733444637