Earlier this year, Coca-Cola (KO) chose to shut down most of the Honest branded beverage business it had acquired from Seth Goldman years earlier. Shutting down an acquisition is a rare decision in CPG firms. …
Danone’s recent majority stake in Harmless Harvest is a curious market event. Not because they took a majority. Because coconut water is not growing anymore in the U.S. based on sources I’ve reviewed. The pandemic …
How will the KIND acquisition change the food mergers and acquisitions market in the years to come? Join Food Institute Podcast Host Chris Campbell as he speaks with Dr. James F. Richardson, founder of Premium …
Mars’ acquisition of the KIND brand is more than the latest or the largest strategic acquisition by a large food company. In this acquisition, the real “news” is the lessons its 16-year development contains for …
Dr. James F. Richardson joined the Food Institute Podcast, hosted by managing partner and CEO Brian Choi to discuss his new book, Ramping Your Brand. The two discuss lapses in market research for emerging brands, …
