Ramping Your Brand with Dr. James F. Richardson

Dr. James F. Richardson, The Food Institute Podcast, Ramping Your Brand

Dr. James F. Richardson joined the Food Institute Podcast, hosted by managing partner and CEO Brian Choi to discuss his new book, Ramping Your Brand. The two discuss lapses in market research for emerging brands, focusing on the data rather than individual success stories, and what types of products could be in demand in the future. Additionally, the conversations cover topics including leadership, business culture, and product design.


Hosted By: Brian Choi
Recorded: August 3, 2020
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More About Dr. James F. Richardson:
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Conagra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, Zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.

To learn more about Dr. Richardson and his book, Ramping Your Brand, please visit: