Tag: digital advertising

Albertsons Launches Shoppable Videos with Firework

Albertsons Cos. has entered the shoppable media space in a new collaboration with video platform Firework. Through the partnership, the grocer aims to transform its digital offerings with community-oriented experiences led by interactive short-form and …

September 22, 2021

Shoppable Content: The Next Chapter in Digital Advertising

As competition intensifies across the media advertising landscape, major retail players are differentiating themselves with technologically-optimized content that advances the omnichannel purchasing experience. The recent partnership between Walmart and media corporation Meredith has upped the …

September 14, 2021