The period between December 26 through mid-January offers myriad opportunities for CPGs and grocers alike. Measured omnichannel strategies and retail media network initiatives can support these efforts.
Coca-Cola’s AI-generated holiday ads sparked backlash for prioritizing spectacle over substance, highlighting a key lesson for food industry players: AI must deliver real-world value to resonate.
While e-commerce continues to gain ground, most consumers still appreciate the in-store shopping experience, according to a new survey.
Both grocers and their CPG partners are feeling the impact of an uncertain economy and sharing data can be mutually beneficial.
Crime is a malicious (and inevitable) branch of progress. As industry and technology evolve, so too do the machinations of those willing to test, infiltrate, and break the system for personal profit. As integrated web …
The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.
Smart data and inventory management solutions can help account for lost revenue and even provide further sales opportunities.
Amid rising demand for fresher food products, companies need to ensure their inventory is data-driven, with technology and procedures in place to adapt to a rapidly-changing market, according to Venky Ramesh, head of strategic business advisory …
This article is sponsored and written by RSM US LLP. There are tremendous opportunities for growth in the food and beverage industry, especially for brands able to harness the power of technology to enhance supply …
On countless occasions during her career, Kerrie Lopez wished she had analytics to back up an idea. That said, Lopez, the head of merchandising marketing with Thrive Market, is careful not to rely on analytics …
As 20 million U.S. workers lost their jobs last year and most businesses shut down because of the pandemic, many of the nation’s CEOs saw their compensation rise despite massive corporate losses. “Many of these …
Pizza has been in high demand throughout the COVID-19 pandemic. But, as indoor dining resumes and competition between food pick-up and delivery services heats up, how will major pizza chains maintain sales momentum? Major …
