AI is revolutionizing the consumer journey for CPG brands. Yet, while AI enhances predictive insights, concerns about data privacy and the balance between automation and human connection remain key considerations for brands, according to industry insiders.
In the new-look world of beverages (alcoholic; non-alcoholic; functional; restorative; hybrid; etc.), the right product can ignite a sector.
And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
As families gear up for movie night across the country and CPG companies figure out how to get their snacks off the shelves and into the hands of consumers before the previews even start, what constitutes a typical movie night snack, for many, is going the way of the dinosaurs.
As consumers largely continue to stay home during the COVID-19 pandemic, several food brands have shifted to a direct-to-consumer (DTC) model. Bimbo Bakeries USA was one such brand who recently launched a DTC platform. And, …
