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The ‘Return to Real’ Trend: Why ‘Simple’ is the New Superfood

The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.

How 2D Barcodes Could Revolutionize Retail

The UPC has long been a staple in food retail—but 2D barcodes are poised to take its place and transform how manufacturers, retailers, and consumers connect. In this on-demand webinar, experts from GS1 US and …

CPG Shake-Up: Tariffs and GLP-1 Drugs Challenge Brands

With ingredient bans, rising tariffs, and the influence of GLP-1 weight-loss drugs, the CPG industry faces a pivotal moment. Forward-thinking brands that embrace strategic supply chain shifts and data-driven consumer insights are most likely to emerge as winners, experts say.

New and Next by Nestlé: Seize Upon the Comfort Food Trend

Comfort food remains a powerful force in the food industry, with brands like Stouffer’s leading the way in reinventing beloved classics to align with evolving consumer tastes. As restaurants lean further into “permissible indulgence,” the opportunity to customize and elevate familiar favorites presents a lucrative avenue for operators.

Packaging Innovations Help F&B Brands Meet Sustainability Goals

As consumer demand for sustainable packaging increases, brands like Frugalpac and KIND Snacks are making bold moves to redefine industry standards, with Frugal Bottle’s rollout at Target and KIND’s curbside-recyclable wrapper pilot setting new benchmarks for eco-conscious innovation. Other brands are expected to follow their lead.

General Mills Sounds Short-, Long-Term Alarms

General Mills faces mounting challenges such as market volatility and cautious consumer behavior, as tariff pressures also begin to weigh on its performance. It begs the question: Can legacy brands reclaim their once-unshakable dominance?

CPG Brands Eye Success by Connecting Data Sets

Consumer price sensitivities, plus tariff uncertainty, have added up to tumult for CPG brands in 2025. “Whether it’s tariffs or the tightening of consumer wallets, CPG brands are trying to figure out how to get …

Power Players of the Aisle: CPG’s Fastest-Growing Brands Revealed

The Circana CPG Growth Leaders report revealed how top-performing brands like Constellation Brands and Celsius energy drinks leverage innovation, personalization, and exclusive partnerships to drive consumer loyalty. The research underscores the importance of authentic connections for sustained growth.

Big Food, Big Trouble: Small Brands Steal Share Amid Inflation

Major food companies are losing market share to smaller, often regional brands as consumers – especially Gen Zers – seek out more affordable options. This shift, driven by social media and changing consumer preferences, poses a significant challenge to established brands that rely on measures of success like shelf space and distribution.

FI Spotlight: How Nordic Culture Inspired This Food Trend

Check out this better-for-you product that is popping off in the snack category. Jöey Seed Crisps are gluten-free, packed with protein, and inspired by Swedish Crispbread. Produced By the FI Video Production Team: Susan Choi and Brittany ...

Ramping Your Brand

Dr. James Richardson, author of Ramping Your Brand and owner of Premium Growth Solutions, shares some of the pitfalls many early-stage CPG brands make, and highlights some of the pathways to success.

Executive Chef: Latin Flavor Explosion Has Only Just Begun

Twin Peaks’ executive chef predicts spicy flavors will continue to dominate menus, as consumers increasingly crave regional dishes from Latin America, like birria tacos. Now, more than ever, diners are embracing authentic cuisine.

5 Key Ingredients for Healthy Meals in 2025

Chickpeas, miso, and tahini are among the versatile, nutrient-rich ingredients to watch, according to longtime culinary expert Chef Dennis Littley. After all, modern consumers demand dishes that are packed with protein, fiber, and probiotics.

The Specialty Shift: Health, Premiumization, Value Will Shape 2025

The demand for better-for-you products is driving shifts across the food industry, prompting demands for premium ingredients and transparent messaging. Consumers are also embracing bold flavors, premiumization, and redefined notions of value, as noted in the 2025 Specialty Food Industry Outlook Report, which FI co-authored.

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Flower Power: Gen Z Craves Floral Menu Innovations

As consumers wish for better spring weather, recent data shows that floral flavors are growing in popularity, particularly among Gen Z and younger consumers. FI spoke with an industry expert about these nascent trends and their deeper implications.

Baily Foods’ Secret to Authentic Asian Cuisine

Innova Market Insights recently noted that two in three consumers are open to trying new international food, with Asian cuisines ranking second most popular for meals (after the consumer’s local cuisine). And, according to a …

Specialty Food Spotlight: Sampling Year Ahead With Winter Fancy Food Show

The quest to lower one’s biological age, which reflects physiological health rather than years lived, could soon reshape the health and wellness landscape, driven by advancements in aging research. The F&B industry has a unique opportunity to innovate products that support longevity.

Beyond Price Hikes: How CPGs Stay Competitive

As CPGs can no longer guarantee price increases as a surefire way to maintain positive margins, they’re looking to other solutions. Premiumization and brand acquisitions are two methods stakeholders will leverage in the coming year.

Specialty Food Association Announces New Winter FancyFaire* Event

Reimagined event format includes opportunities for earlier-stage innovation, interactivity, heightened experiences – and a return to California in 2026 and 2027. NEW YORK, NY (January 19, 2025) – The Specialty Food Association (SFA) announced today ...

The Great CPG Shakeup: Brands Are Getting Smarter in 2025

The CPG category is undergoing a significant transformation, blending AI, retail media networks, and social shopping to create deeply personalized experiences. These innovations are reshaping shopping into a seamless experience for consumers.