How Data Builds Brand Loyalty
The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.
Tag: Coupons
IRI: Consumers Seeking Bargains Amid Inflation
Grocery shoppers are on the hunt for deals with food-at-home prices rising 14.4% year-over-year as of July 31.
Keys to Combatting Inflation for Grocers
Inflation is causing shoppers to rethink their buying journeys, which has made price a more important factor than ever. That is affecting how shoppers both plan and execute their supermarket trips, and grocers must start …
STUDY: Consumers Growing Increasingly Cautious and Price Sensitive
A newly released study conducted by Vericast indicates consumers are leaving brands that aren’t perceived to offer value. The 2021 Deals & Coupons Report conducted by the marketing solutions company reveals that consumers are increasingly …
Digital Coupons Overtake Print Circulars Amid Shifting Consumer Landscape
The days of a wallet stuffed with cents-off coupons is coming to a close with research indicating digital coupons have overtaken print circulars as a more direct way of reaching consumers. An analysis by Inmar …