IRI: Consumers Seeking Bargains Amid Inflation
Grocery shoppers are on the hunt for deals with food-at-home prices rising 14.4% year-over-year as of July 31.
Tag: Coupons
Keys to Combatting Inflation for Grocers
Inflation is causing shoppers to rethink their buying journeys, which has made price a more important factor than ever. That is affecting how shoppers both plan and execute their supermarket trips, and grocers must start …
STUDY: Consumers Growing Increasingly Cautious and Price Sensitive
A newly released study conducted by Vericast indicates consumers are leaving brands that aren’t perceived to offer value. The 2021 Deals & Coupons Report conducted by the marketing solutions company reveals that consumers are increasingly …
Digital Coupons Overtake Print Circulars Amid Shifting Consumer Landscape
The days of a wallet stuffed with cents-off coupons is coming to a close with research indicating digital coupons have overtaken print circulars as a more direct way of reaching consumers. An analysis by Inmar …