Tag: Consumer Preferences

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Consumer Pulse: Shining a Light on Gen X

Over the next two decades there will be a major transfer of wealth—collectively, around $84 trillion—from baby boomers to younger generations including their Gen X children.

Is Plant-Based Bacon Poised for a Breakout?

Replicating bacon has been no small task for alternative protein producers, but new innovations in flavor and texture are bringing plant-based options ever closer to home. “Plant-based bacon is going to have its moment in …

Is America Ready to Embrace African Cuisine?

While many traditional African foods are embedded in American culture, as a category, African cuisine remains largely unrepresented. But as consumers’ appetite for global flavor continues to flourish, the tides of change are well ashore. …

Author: Misconceptions About Gen Z Consumers are Many

Youthful consumers that comprise “Generation Z” are becoming a powerful economic force. The group — comprised of preteens, teens, and young adults – is now 2.5 billion strong. Jason Dorsey, a keynote speaker and co-author …

4 Key Disruptors in Packaged Food

The packaged food industry is undergoing a rapid evolution. Industry giants are re-engineering household-name products to meet modern preferences and diversifying into healthier, fresher, and more sustainable offerings. The following four key trends are fundamentally …