Ramping Your Brand
Dr. James Richardson, author of Ramping Your Brand and owner of Premium Growth Solutions, shares some of the pitfalls many early-stage CPG brands make, and highlights some of the pathways to success.
Tag: consumer packaged goods
Stories of the Year: The Curious Demise of Kevin Hart’s Vegan Restaurants
Hart House abruptly closed all four locations despite Kevin Hart’s backing, reflecting broader issues plaguing plant-based restaurants.
Retail Opportunity: Private Label Wins Heading Into 2025
The private label category continues to enjoy seismic growth, slated to reach 24% by 2030. In a recent webinar, stakeholders discuss why the category has endured success, and what’s ahead in 2025.
Getting to the Heart of Hart House: The Curious Demise of Kevin Hart’s Vegan Restaurants
The vegan QSR chain Hart House abruptly closed all four of its locations based in Los Angeles on September 10 despite Kevin Hart’s celebrity backing, reflecting broader issues plaguing the plant-based sector.
CPGs Refocusing on Faster-Growing Categories
The pandemic changed a lot of consumers’ attitudes towards foods and snacks, focusing more attention on healthier living and alternatives to traditional foodstuffs. As those trends accelerate, CPG companies are rethinking their structures and offerings …
7 Ways CPG Companies Accelerated Growth in 2021
In a recent IRI webinar on consumer packaged goods (CPG) company performance in 2021, senior leaders from three of the category’s top performing companies — Michael Del Pozzo from PepsiCo, Gary Osifchin from Reckitt, and …
Report: Bacon, Refrigerated Snacks Big CPG Winners Since 2020
Consumer data analysis firm Catalina reports two years into the coronavirus pandemic, Americans are snapping up certain packaged foods at a rapid clip, and there’s little evidence the trend is slowing much. Bacon, refrigerated snacks …
CPG Companies Eye Plant-Based Market with Different Goals
More major CPG companies are playing in plant-based, flagging the alt-protein category as a potential catalyst for growth. But industrywide, the depth of that value is not easily measured in broad strokes. “When you factor …
The Meal-Kit Industry Is at a Crossroads
Meal kits are at a crossroads. Despite strong sales earlier in the pandemic, customers have dropped meal kits in droves as restrictions ease, while soaring food and logistics costs squeeze margins. In December, HelloFresh released 2022 …
Study Reveals Trendsetting CPG Companies
The 10th annual Growth Leaders study from IRI and Boston Consulting Group (BCG) explores the top performing consumer packaged goods (CPG) companies of 2021 and strategies that enabled their growth. The total U.S. CPG industry …
IRI Analysis: CPG Demand Patterns Shift as Economy Reopens
Consumers resuming active lifestyles are still maintaining at-home habits, according to a new IRI report highlighting key trends and growth opportunities for CPG manufacturers and retailers. In April, food and beverage sales for at-home consumption …
CPG Companies Bet on Longer-Term Remote Work and In-Home Dining
Among the changes forced by COVID-19, the typical consumer lunch hour has shifted to in-home dining. And consumer packaged goods (CPG) companies are betting that relocation is a trend that’s here to stay. In fact, …