Tag: Burger King

Fast-Food Chains’ ‘Wrap Battle’ Has Commenced

A wrap battle is booming in the QSR arena. By remixing preexisting ingredients with build-your-own appeal, major players are producing flavor-drenched “hunger hacks” and fresh affordable snacks that span dayparts.

Analysis: Are Ghost Kitchens Getting ‘Ghosted’?

Ghost kitchens – restaurants without seating or even take-out counters – proliferated during the pandemic when people were virtually trapped in their homes, afraid to enter confined spaces packed by strangers and, as a result, …

Mimicking Meat Not Winning Strategy for Fast-Food

Plant-based fast-food restaurants that try to mimic the McDonalds’ and Burger Kings of the world may be missing the point that true vegetarians and vegans have little interest in meat-like offerings.

American Restaurant Chains Thriving in India


While 40% of India’s residents are vegetarian, there’s still a large addressable market open to omnivore cuisine. Plus, much of the country is infatuated with western culture – a fact QSRs are taking note of.

Rock the Block(chain): NFTs in Food and Beverage

The heck is an NFT? Their precursors in the ‘90s were called pogs – often cheap and of limited variety for the average consumer, easily tradable and without much long-term staying power. Non-fungible tokens (NFTs) …

QSRs’ Chicken Sandwich Wars Reignited

Experts are predicting chicken sandwiches will dominate menus in 2023. According to a survey conducted by the National Restaurant Association, which polled over 500 industry experts, chicken sandwiches – both classic and new variations – …

Menu Innovation Spurring Breakfast’s Revival at Restaurants

As professionals return to offices and on-site work post-pandemic-peak, restaurants are revitalizing breakfast service in a trend back toward innovative items with international influences. Chains are driving morning traffic back with discounts and deals, TODAY …

How Will Fast-Food Value Deals Look Different This Year?

Fast-food value deals are back, but they’re not quite the same as before. Over the past several weeks, brands such as McDonald’s have returned to value messaging for the first time in several years, noted …

Will Plant-Based Chicken be the Next Big Menu Item?

Editor’s note: The Food Institute has a new Plant-Based Insider newsletter, coming in February! To sign up, click here.  Plant-based chicken is taking center stage in 2022. KFC is the latest chain to introduce a …

Plant-Based Alternatives Push Further into Fast-Food

Plant-based offerings continue to expand across restaurant menus, as major players like Impossible Foods and Beyond Meat broaden their partnerships with fast-food chains. McDonald’s recently announced plans for a major U.S. expansion of its plant-based …

Chipotle Leading Sustainable Packaging Trend

Chipotle’s half-decade commitment to sustainability largely serves as a blueprint for the foodservice segment. In 2018, Chipotle announced that, by the year 2020, the fast-casual chain aimed to divert half of all of its restaurant …

Ghost Kitchen Expansion Could Create `New Reality’ for QSRs

Many fast-food chains, including Chick-fil-A, Wendy’s, and Burger King, continue to expand their ghost kitchen operations and lean further into the delivery space. But with dining restrictions easing and restaurant traffic on rise — why …

Food Brands Focus on Sustainability

Several major food companies have recently made headlines with sustainability-forward initiatives. Chipotle With the debut of Real Foodprint, Chipotle Mexican Grill becomes the first brand to provide detailed sustainability impact data about its ingredients for …