Tag: beverage trends

Tom Holland, Robert Downey Jr. Unite on Booze-less Buzz

Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG.

Floral Flavors Blossom on Drink, Dessert Menus

Floral flavors like rose and lavender are in full bloom, emerging in everything from pancakes and baked goods to lattes and lemonades. According to Rubix Foods’ NEXT Flavor Report, 67% of Gen Z diners want to see more floral notes on menus and shelves.

Innovation Continues to Drive Beverage Category Growth

From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …