The non-alcoholic beverage sector is seeing significant growth, with dollar sales of alcohol-free beer, wine, and spirits increasing, even making an appearance at Oktoberfest. Many consumers are opting for NA drinks to balance enjoyment and well-being.
In the new-look world of beverages (alcoholic; non-alcoholic; functional; restorative; hybrid; etc.), the right product can ignite a sector.
The latest Food Institute news podcast touches on Athletic Brewing’s eye-opening ascent in the NA category.
At the 2024 BMO Farm to Market Conference, a few key themes emerged for the food, beverage, and agriculture sectors.
It comes down to how to make craft beer flavor and aroma become credible as a basic refreshment on occasions currently dominated by soft drinks. This is the real NA beverage battle the brand faces.
