Tag: Alpha-Diver

The Consumer ‘Feels’ Behind the High-flying Feastables Brand

Let’s take a look at the consumer perceptions driving disruptive brands, like Feastables chocolate from MrBeast. Manufacturers are feeling pressure on both price and experience: Food and beverage manufacturers are feeling pressure from both store …

Unpacking How and Why Gen Z Snacks

Everyone in the food industry wants to crack the code on Gen Z, but what are the reasons behind the generation’s food purchases?

Snack 50: The Surprising WHYs Behind Gen Z’s Snack Decisions

Earlier this summer, market research company Alpha-Diver and The Food Institute released the first ever Snack 50 report, the industry’s first measure of the psychological drivers of real-world consumer decision-making as it relates to snacking. …

Groundbreaking Consumer Insight: The Snack 50 Psychological Ranking

According to Circana Group and reported by The Wall Street Journal, nearly half of American consumers snack three times or more every day, a figure up 8% in the past two years. Last year, U.S. snack sales soared to over $180 billion, up 11% from the previous year.