Brand Magnetism: The Driving Force Behind Gen Z’s Relationship with CPGs
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
Per the 2024 Power of Meat report, 83% of consumers seek a “better-for-you” option when they purchase protein, such as grass-fed beef, and many brands are eager to accommodate.
Could a zero-sugar energy drink be the future of the heavily saturated beverage market? Possibly. KEY, an energy drink start-up, recently emerged with $4 million in funding, according to an article by AFN. The start-up, …
“The power of audio in retail goes beyond just music,” Elsley said. “Incorporating carefully crafted messaging and advertisements into the auditory experience can further enhance customer engagement and drive sales.”
Olive oil is being threatened by climate change, high interest rates and inflation that has sent prices soaring. Searing heat in Spain, Greece and Italy has been especially problematic.
The latest Food Institute news podcast touches on Gen Z’s mounting credit card debt, Gen Alpha’s love of cooking, and more.
Corn stocks, poultry flocks and highly-pathogenic avian influenza – what does the U.S. agricultural system look like amid these headwinds?
The latest Food Institute news podcast touches on a very unique new collection of products from the Dunkin’ chain.
The latest Food Institute news podcast touches on the potential impact of a TikTok ban on the food and beverage industry.
How does one jump from aerospace engineering into plant-based chicken nugget production? That’s exactly the leap that Christie Lagally, CEO & Founder of Rebellyous Foods, took.
The latest Food Institute news podcast touches on soaring cocoa prices and their impact on the global food industry.
The latest Food Institute news podcast touches on the demise of the open-all-night restaurant in the United States.
From lattes to chicken sandwiches to desserts, it seems every restaurant is hopping on the limited-time offer (LTO) craze to drive traffic and check growth.
The latest Food Institute Fast Break news podcast updates the Avian flu’s recent impact on American agriculture.