Foodservice marketers are drowning in data, but winning teams cut through the noise by building trusted, repeatable operator level insights that sales can actually use. Precision targeting is becoming the real competitive edge in foodservice growth.
Restaurant operators remain mostly upbeat despite softer consumer spending, doubling down on experience and targeted marketing to stay competitive. But with price sensitivity rising, diners are demanding value, consistency and richer engagement before they choose where to eat.
Hormel is riding the protein boom and snack as meals craze, doubling down on value and global flavors. With AI insights and a premium to budget portfolio, the processor is aggressively positioning itself for fragmented, omnichannel consumers.
Food makers are bracing for another wave of inflation as tariffs, supply disruptions, and ingredient shortages push companies like McCormick, Hershey, and Conagra to raise prices. Executives warn this is only the opening act, with broader increases likely as cost pressures ripple through the industry.
