Companies producing trail mix are on the path to higher revenue.
In fact, the trail mix market size is set to grow by $11.2 billion by 2026, according to global market research firm Technavio, which projects the overall trail mix market to grow at a compound annual growth rate (CAGR) of 12.72% in the coming months, due mainly to increasing demand for healthy and on-the-go snacks.
U.S. and Canadian consumers in particular are fans of mixes of nuts, seeds, and candy like M&Ms, with roughly 37% of the trail mix market’s growth expected to originate from North America.
Key players in the trail mix market include:
- General Mills
- Gourmet Nut / Power Up
- Creative Snacks Co.
- Eat This Much Inc.
- Green Light Foods
- Happilo International
- Wild Roots
- Snack Worthy
Two trail mix companies that appear to be gaining steam are Snack Worthy and Power Up Premium Trail Mix. Snack Worthy gained 5.8% year-over-year in social followers, according to CircleUp, which analyzes emerging consumer brands and trends for those in the CPG industry. Power Up, meanwhile (which evolved from the Gourmet Nut company) has benefited from a healthier-for-you profile, with mixes focused on antioxidants and protein, or with rather unique ingredients like goji berries.
The Power Up brand has also benefited from savvy marketing recently, evidenced by its partnership with children’s TV series PAW Patrol for kid-friendly trail mixes.
CircleUp’s findings indicate consumer demand these days for adventurous trail mixes flavors, including the following:
- Cajun style
- Hot & Spicy
- Salted Caramel
- Chicken Teriyaki
“Brands are getting creative with flavoring their nut products, which is flowing into the trail mixes,” CircleUp noted.