Technological advancements are what keep social media exciting.
Real-time social listening tools, for example, can help businesses identify the salient conversations on social media, and help them decide how to engage with a given topic.
Plus, Connect Vending CEO Elyas Coutts explained to FI that these tools can help brands learn about relevant user-generated content and get insight into their target audience. This can help with product development and go-to-market strategies.
“Social media shouldn’t just reflect your brand voice; it should reflect your community’s voice. Listening first is how you stay relevant,” said Piada Italian Street Food’s Liz Dickey.
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