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Delivery Innovation Hitting Higher Gear, Especially in U.S.

Chicago residents in need of last-minute ingredients are in luck.

Getir, the Turkish provider of ultrafast, 10-minute grocery delivery, started operations in the Windy City this week. The company, which was founded in Istanbul in 2015, has been growing rapidly recently.

Getir’s delivery model includes working with local warehouse operators to deliver up to 1,500 everyday items. Following successful launches across Europe, Getir is ready to expand in the U.S. with plans to roll out in New York and Boston next.


“Our expansion into the U.S. is well-timed; we’ve been perfecting our approach in ultrafast delivery since we created the model 6 years ago,” said Nazim Salur, founder of Getir, in a press release. “Now that we’re established and thriving in Europe, it’s an optimal time for us to move further afield and introduce ourselves to the U.S. market.”

For more on the evolution of grocery delivery, check out The Food Institute’s extensive November report on the subject, which is free to members (to join FI, click here).


Meanwhile, in other recent delivery news:

DoorDash begins offering nationwide shipping: DoorDash customers can now get national shipping from restaurants such as Katz Deli, and others across the country, reported CNN (Nov. 8). DoorDash and Caviar users will see a “Nationwide Shipping” carousel in their apps and, once they click through, they can select what they want from participating restaurants. DoorDash estimates that it will take about two to four days for shipments to arrive.

McDonald’s launched strategic partnerships with DoorDash and Uber Eats: The fast-food chain announced that it entered into new, long-term global strategic partnerships with two of its largest global delivery providers, DoorDash and Uber Eats.

Instacart rolls out reduced and free delivery: The grocery delivery service is a new delivery option in select markets which will reduce or waive the delivery fee on orders placed more than 24 hours ahead of the scheduled delivery, reported TechCrunch (Nov. 11).

North Carolina to allow fully autonomous delivery vehicles: A new law passed in North Carolina allows fully autonomous delivery vehicles to operate on public streets and highways at a speed limit of 45 mph or less, reported Charlotte Observer (Nov. 13).