

Companies like PepsiCo face long-term challenges, particularly with the declining consumption of soda. PepsiCo is attempting to get ahead of competitors with its acquisition of prebiotic soda brand Poppi. Still, obstacles line its path, according to one financial analyst.
As CPGs can no longer guarantee price increases as a surefire way to maintain positive margins, they’re looking to other solutions. Premiumization and brand acquisitions are two methods stakeholders will leverage in the coming year.