YouTube’s stealth food marketing is supercharging Gen Alpha’s “pester power,” blurring the line between entertainment and influence. As parasocial bonds deepen, brands gain unprecedented access to young appetites – often without parental awareness.
Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …
Retail media is booming, with CPGs pouring billions into data-driven platforms like Walmart Connect, Instacart, and DoorDash. The result: high-margin ad revenue is reshaping profit models and investor expectations across grocery and delivery.
As retail shelves continue to overflow with healthier-for-you snacks, KIND has launched new branding, with a new packaging initiative looming. One KIND executive told FI the brand aims to evolve to meet consumers’ growing demands for sustainability and health-claims such as “high-protein.”
