Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG.
AI is fast becoming shoppers’ trusted assistant, especially in grocery. As a result, brands must now master AI algorithms, build trust, and optimize for voice-driven, chatbot-powered discovery.
Plant-based products often bear the brunt of the blame for the health issues associated with ultra-processed foods (UPFs), but experts note that meat and dairy UPFs may pose greater risks. With competing definitions and a new non-UPF verification program in the works, consumer education remains key in understanding what really makes a food “ultra-processed.”
YouTube’s stealth food marketing is supercharging Gen Alpha’s “pester power,” blurring the line between entertainment and influence. As parasocial bonds deepen, brands gain unprecedented access to young appetites – often without parental awareness.
