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Social Media Breakdown: New Tech

Technological advancements are what keep social media exciting. Real-time social listening tools, for example, can help businesses identify the salient conversations on social media, and help them decide how to engage with a given topic. ...

George Hajjar | February 13, 2026

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On the Bullseye: Target Restructures Leadership, Ads, Footprint

Target is preparing its operations for a year of explosive growth. But first it must get its corporate-level strategy in check. To begin, the retailer is laying off a portion of its workforce to free up funds for its in-store experience while also putting long-time executives at the helm.

George Hajjar | February 11, 2026

George Hajjar | February 11, 2026

Marketing

Budweiser, Delivery Brands Among Super Bowl 60 Ad Winners

Super Bowl 60’s priciest ads spotlighted food delivery and beverage giants leveraging celebrity power, light-hearted humor, and emotional storytelling. Budweiser’s patriotic Clydesdale and eagle spot emerged as the industry’s breakout winner among brand strategists.

Kelly Beaton | February 8, 2026

Kelly Beaton | February 8, 2026

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Social Media Breakdown: Virality

Although going viral on social media may feel like catching “lightning in a bottle,” — a feat akin to winning the lottery — there are some simple rules that can help increase a brand’s odds ...

George Hajjar | February 6, 2026

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George Hajjar | February 6, 2026

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