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Marketing
Liquid Death

Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

George Hajjar | August 29, 2025

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Recent Articles
Marketing

For Retail and Delivery, Advertising is Becoming Big Business

Retail media is booming, with CPGs pouring billions into data-driven platforms like Walmart Connect, Instacart, and DoorDash. The result: high-margin ad revenue is reshaping profit models and investor expectations across grocery and delivery.

Vince Martin | July 22, 2025

Vince Martin | July 22, 2025

Marketing

KIND Seeks to Continue Climb With Brand Revamp

As retail shelves continue to overflow with healthier-for-you snacks, KIND has launched new branding, with a new packaging initiative looming. One KIND executive told FI the brand aims to evolve to meet consumers’ growing demands for sustainability and health-claims such as “high-protein.”

Kelly Beaton | June 11, 2025

Kelly Beaton | June 11, 2025

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