The U.S. mushroom supplement market hit $1.1 billion in 2023, growing at double-digit rates as functional foods move from niche to mainstream. Lion’s mane, reishi, and cordyceps mushrooms are now showing up in products ranging from chocolate to coffee.
Plant-based products often bear the brunt of the blame for the health issues associated with ultra-processed foods (UPFs), but experts note that meat and dairy UPFs may pose greater risks. With competing definitions and a new non-UPF verification program in the works, consumer education remains key in understanding what really makes a food “ultra-processed.”
As consumers continue to take their health and wellness goals seriously, GLP-1 drug usage will continue to grow. With as much as 20% of U.S. adults taking or considering the medication, the food and beverage industry must adapt to these consumer need states.
A new study suggests that eating a daily handful of walnuts may improve sleep quality by boosting melatonin levels and reducing daytime sleepiness. While more research is needed, walnuts also offer a wide range of other perks – from heart health to brain function – making them a smart choice either way.
