Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.
As more consumers turn to GLP-1 medications, the demand for products high in fiber and protein is booming, but many traditional formulations contain allergens like gluten and dairy, making it difficult for some to find options. However, that’s changing.
Recent research has revealed that endurance athletes can improve their performance by consuming significantly more carbohydrates than previously advised, prompting a surge in energy gel sales. However, many athletes are reaching for a cheaper – and tastier – alternative found in kids’ lunch boxes.
Creatine’s comeback isn’t just for athletes – the supplement is now a $1.1 billion wellness juggernaut. With aging consumers and GLP-1 users fueling demand, food brands are giving the supplement a long look.
