Creatine’s comeback isn’t just for athletes – the supplement is now a $1.1 billion wellness juggernaut. With aging consumers and GLP-1 users fueling demand, food brands are giving the supplement a long look.
GLP-1 weight-loss drugs are fueling demand for high-protein drinks, but digestive side effects and long-term health concerns loom. Meanwhile, food giants like Danone are racing to serve this booming market.
Americans get over half their calories from ultra-processed foods. New research, guidelines, and expert advice offer a roadmap for healthier eating habits.
Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.
