Creatine’s comeback isn’t just for athletes – the supplement is now a $1.1 billion wellness juggernaut. With aging consumers and GLP-1 users fueling demand, food brands are giving the supplement a long look.
GLP-1 weight-loss drugs are fueling demand for high-protein drinks, but digestive side effects and long-term health concerns loom. Meanwhile, food giants like Danone are racing to serve this booming market.
Americans get over half their calories from ultra-processed foods. New research, guidelines, and expert advice offer a roadmap for healthier eating habits.
Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.
Squid – a domestic, nutrient-rich, and eco-friendly protein – is largely overlooked in America’s protein lineup. The Hermit brand of calamari jerky challenges food leaders to rethink underutilized ocean fare before reaching for lab-grown innovations. (Sponsored Content)
Michelob Ultra is winning over wellness-minded drinkers by positioning beer as a lifestyle choice, not just a weekend indulgence. Its low-cal, fitness-friendly appeal offers a playbook for beer brands attempting to stay relevant.
Functional chocolate is on the rise, boasting add-ins like mushrooms and collagen. Experts weigh in on the science, the strategy, and whether it’s more hype than health.
While protein remains a top nutrition trend, health experts argue it’s often overhyped. Many Americans already get enough, and whole food sources may be healthier than processed protein products.
Over the past few weeks, CPG giants have pledged their support in removing select artificial food dyes in an apparent bid to align their practices with the U.S. Department of Health and Human Services and …
Antioxidants can help reduce inflammation and ward off chronic disease, but they barely scratch the surface of what blueberries have to offer. Here’s why dentists, doctors, and dietitians want consumers to eat more of them.
The restaurant industry’s mental health crisis is finally in the spotlight, and Chef Chris Aquilino is leading the charge for change. Through advocacy, he’s helping kitchens shift from burnout to balance, one step at a time.
Meat is reclaiming its spot on consumers’ plates as the benefits of protein-heavy diets are noted on social media. With fresh meat sales projected to surpass $137 billion this year, the industry is sizzling.
GLP-1 drugs like Ozempic are reshaping consumer appetites, with nearly half of users eating less beef. As this trend accelerates, meat producers face a challenge, while plant-based brands are presented with an opportunity.
At the recent 2025 BMO Farm to Market Conference, consumer interest in personal wellness created plant-based tailwinds. Kroger, SunOpta, and Remedy Organics were among businesses weighing in on the future of the sector.
The growing demand for diabetes-friendly snacks presents a lucrative opportunity for the food industry to merge taste with nutritional balance. With consumers increasingly seeking blood sugar-friendly options, a new movement related to snacking has taken root.
By 2050, the average consumer’s diet will look much different than today, shaped by AI, sustainability, and ethically sourced ingredients. Experts predict that ancient grains, fermented foods, and berries will land on consumers’ plates far more frequently in the future.
The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
Gen Z men are increasingly embracing meat consumption as part of a shift toward hyper-masculinity, fueled by online influencers and rebranded narratives that position beef as essential for peak physical performance. The trend presents a key opportunity for the food industry.
By prioritizing both taste and nutrition, brands like Raw Generation are aiming to solve the age-old challenge of getting children to consume vegetables and setting the stage for nutrient-rich innovations.
Recent moves in the yogurt segment from CPG giants signal a strong category foundation heading into an uncertain economic future—a white horse amid other stagnating retail categories. Danone, for example, beat out analyst expectations with its Q1 sales.
The latest “What’s Trending in Nutrition Survey” reveals that consumers in 2025 are prioritizing gut health, with fermented foods and superfoods like berries and leafy greens gaining popularity.
College students are doubling down on their nutrient needs, asking for functional dining hall meals to sustain them through their studies.
Tuesday, the U.S. Department of Health and Human Services and the FDA took to the stage to outline a plan to phase out eight petroleum-based synthetic dyes as well as take steps to improve the American food supply. The announcement was met with a less-than-enthusiastic industry response.
Chronic inflammation has been associated with health issues ranging from anxiety and depression to heart disease and neurodegenerative disorders. Research reveals that the Mediterranean diet, which includes a large quantity of fruits, vegetables, whole grains, and healthy fats like fish and olive oil, shows substantial promise in lowering inflammation markers.
The popularity of GLP-1 medications is compelling brands to innovate with smarter portion sizes and functional ingredients. This shift represents a revolutionary convergence of biotech, nutrition science, and consumer demand, reshaping how food supports appetite management and metabolic health.
Recent research revealed that natural, everyday foods like pomegranates, avocados, and dark chocolate can significantly enhance testosterone levels. By addressing hormone-supportive diets and lifestyle factors, F&B industry leaders have the potential to aid male wellness.
Non-alcoholic wines, such as alcohol-removed Sauvignon Blanc, are growing in popularity as more consumers aim to moderate or eliminate alcohol consumption. Despite challenges in replicating the complexity of traditional wines, innovations in production methods are driving opportunities in NA wine.
As better-for-you salad chains stagnate, they take on novel growth strategies to complement ambitious expansion strategies. Sweetgreen and Just Salad are two major chains endeavoring to take on new consumer need states.
Immunity-boosting products are gaining traction as consumers seek long-term wellness solutions, driving F&B brands to innovate with nutrient-dense offerings. The market is expected to grow at a 9% CAGR through 2028 and offers ample business opportunities.
New research suggests that those who consistently replace animal-based fats with plant-based oils may have a lower rate of total mortality, as well as lower mortality from cancer and cardiovascular disease. After accounting for control variables, researchers found that the group with the highest butter intake had a 15% higher total mortality risk than the group with the lowest intake.
Oklahoma’s proposed Senate Bill 4 aims to ban several synthetic additives, including aspartame, due to growing health concerns, and would take effect on November 1 if passed. The legislation reflects increasing scientific evidence of the additives’ potential health risks.
As a retired NFL star with a family full of athletes, Ed McCaffrey understands the ins and outs of sports nutrition firsthand. He’s been on a quest to develop the perfect plant-based, gluten-free snack for athletes for several years and launched McCaffrey Protein Bites this month.
This week, Natural Products Expo West 2025 showcased trends in the natural and organic sectors from nearly 3,200 exhibitors. The show especially highlighted the impact of GLP-1 drugs on snacking habits.
The global clean-label ingredients market is expected to reach $212 billion by 2035, driven by increased consumer awareness of the health risks associated with artificial preservatives. The demand for minimally processed foods is prompting companies to prioritize ingredient transparency.
New to the scene, Kiid Coffee is a better-for-you children’s nutrition brand that packs vitamins into a coffee beverage. Its founders will appear on Shark Tank on March 7.
Chia seeds were the most popular functional ingredient on U.S. restaurant menus during Q4 of 2024, according to MenuData, accounting for 38.9% of menu share. A staple in ancient diets for their utility and nutrition, today, the ingredient is gaining momentum with health-conscious consumers.
