Heineken’s recent layoffs underscore a broader shake-up in beverage manufacturing as automation rises and beer volumes fall. Brewers are pushing for higher margin innovation and tighter brand portfolios to stabilize a shrinking category.
Super Bowl 60’s priciest ads spotlighted food delivery and beverage giants leveraging celebrity power, light-hearted humor, and emotional storytelling. Budweiser’s patriotic Clydesdale and eagle spot emerged as the industry’s breakout winner among brand strategists.
Electrolyte drinks are booming, but experts warn many consumers are chugging far more sodium than their lifestyles truly require. As brands race to meet demand, the next competitive edge may be cleaner formulations.
Tractor Beverages built a sizable foodservice business through syrup concentrates and Chipotle bubblers, but inconsistent branding left it with surprisingly low consumer awareness. Its jump into retail now looks less like a natural omni channel evolution and more like a near from scratch brand launch.
