The Food Institute Blog

The Food Institute Blog

Heinz Acquisition Sets Stage for Organic Mergers
Posted on March 31, 2015 by Bryan Wassel

Larger food companies may increase acquisitions of smaller organic producers in the wake of Kraft Foods Group and H.J. Heinz Co.'s merger, according to analysts. The two companies could be busy dealing with the merger for the next one to two years, giving other corporations time to bulk up on natural and organic brands, reported Reuters. Both larger players and smaller targets may gain some breathing room from the deal.

Acquisitions in the organic and natural segment may be fueled by the success of General Mill's purchase of Annie's, which was credited with turning around its U.S. sales the in the company's latest quarter, according to analysts. Coca-Cola Co. is also a likely source for acquisitions as it looks for competing brands that can expand its product line. Both WhiteWave Foods Co. and United Natural Foods Inc. are prime targets for acquisition this year, according to analysts.

Sales of organic products jumped 11.5% in 2013 to $35.1 billion, according to the Organic Trade Association. The growth in the category is much stronger than the 1.5% growth for traditional consumer packaged goods reported by Boston Consulting Group during the same period.

Posted in Kraft-Heinz   Organic   Mergers   Acquisitions  


About the Author

Bryan Wassel
Editorial Director
The Food Institute

With a background in both daily and weekly publications, Bryan has worked as a journalist since freelancing for his hometown paper in high school. He has since written both in print and online for min, The Times of Trenton and North Jersey Media Group, holding positions from stringer to editor. With a background as a news reporter, he has learned to seek out the focus behind the story, digging for the most important information. He has been with The Food Institute since 2013, where he edits Today in Food and The Food Institute Report, as well as puts together newsletters for several clients.


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