Author: Kelly Beaton

3 Lessons From Michelob Ultra’s Marketing Dominance

Michelob Ultra didn’t just sell beer, it sold a lifestyle, and now it’s America’s best-selling beer, by volume. Its secret, according to marketing experts? Relentless consistency, wellness-driven branding, and staying in its lane.

4 Key Takeaways From Transform Food & Agriculture USA

At this week’s Transform Food and Agriculture USA event, industry leaders tackled inflation, AI, and the protein boom with cautious optimism. From pineapple byproducts to predictive tech, the future of food appears to be leaner and considerably more sustainable.

6 Food Trends to Watch in 2026

From sourdough to zero-sugar energy drinks, 2026’s expected food trends blend indulgence with wellness. Flatbreads, protein-packed snacks, and air-fried favorites signal a shift toward gut-friendly, cost-conscious innovation.

Why AI Is the New Grocery Gatekeeper

AI is fast becoming shoppers’ trusted assistant, especially in grocery. As a result, brands must now master AI algorithms, build trust, and optimize for voice-driven, chatbot-powered discovery.

Why American Diners are Skipping Breakfast

Breakfast is losing its sizzle for many restaurants, as diners skip morning meals amid shifting habits. But with smart value strategies, restaurant brands still have a shot at reclaiming the morning crowd.

Fast-Food Chains Feeling Pain in ‘Two-Tier Economy’

As budget-conscious diners trade down, QSRs face a traffic slump while casual-dining chains surge with value bundles. The winners? Brands that nail the value equation in a fiercely discerning dining economy.

Ranking the Highest-Rising Restaurant Menu Prices

Restaurant menu prices are climbing, with burgers, wings, and burritos leading the charge amid rising ingredient costs. New data reveals inflation’s bite is hitting both entrees and profits.

The 5 Fastest-Growing F&B Brands of 2025

From prebiotic sodas to clean-label meat sticks, 2025’s fastest-growing F&B brands are rewriting the rules of consumer engagement. Authenticity, health-forward innovation, and bold storytelling are fueling the brands’ momentum.

Pressure Points: Why CEO Tenures are Shrinking

CEO turnover is accelerating as boardroom patience thins, and economic headwinds intensify. In 2025, only the bold, empathetic, and fast-moving F&B leaders survive the pressure cooker of modern corporate leadership.

Can the Kelce Brothers’ Garage Beer Go the Distance?

Garage Beer, backed by NFL stars and Taylor Swift buzz, is gunning for shelf space in a margin-thin market. But without distributor loyalty and retail muscle, this celebrity-fueled brand may fizzle fast, according to industry insiders.

Why Logan’s Roadhouse Is Winning the Casual-Dining War

Logan’s Roadhouse is red hot as of late, using $11.99 value meals and a top-ranked customer experience to outpace competitors. The steak chain’s comeback proves that consistency and affordability beat flash in the eyes of modern consumers.

New and Next by Nestlé: TOMA Brand Gathering Momentum

TOMA, a fast-growing Latin American food brand founded by Manolo Gonzalez Vergara and his mother, actress Sofia Vergara, is revolutionizing the handheld food space with premium empanadas and other authentic offerings. The brand is reshaping consumer expectations of Latin cuisine by making it accessible and convenient.

Beyond Meat on the Verge of Financial Ruin

Beyond Meat is buckling under financial pressure, with overdue bills and shrinking sales. Despite denying bankruptcy rumors, the company’s pivot to “Beyond” signals a desperate bid to stay relevant in a cooling market.

The Top 3 Flavors Influencing Product Launches

Flavors like matcha, hot honey, and pickles are surging in 2025, driven by viral trends and nostalgic cravings. Social media-savvy consumers are rewriting the flavor playbook – and retailers are hustling to keep pace.

How AI is Transforming Food Supply Chains

AI is revolutionizing food supply chains—from predictive maintenance to drone-powered inventory—boosting efficiency, quality, and resilience. But for many, the challenge isn’t potential; it’s cutting through the hype to find real ROI.

The 10 Best Snacks for Brain Health

Post-pandemic consumers crave mental clarity, but trendy snacks often miss the mark. Experts urge F&B brands to spotlight whole foods, omega-3s, and gut-friendly nutrients to support brain health.

Tariffs Trigger Operational Overhauls: F&B Leaders Forecast Unrest Into 2026

Amid deepening tariff fatigue, F&B leaders brace for prolonged disruption while rethinking sourcing and private-label strategy. With costs rising and margins thinning, industry players are innovating, deploying strategies like alternative sourcing. FI recently gleaned business tips from dozens of industry leaders regarding tariffs.

Halloween in July? Gen Z Drives ‘Summerween’ Movement

Gen Z and Millennials are fueling “Summerween,” sparking early seasonal candy sales and viral Halloween-themed celebrations. Brands tapping into this cultural moment are winning attention with creative campaigns and shareable experiences.

Calculating the True Cost of Tariffs

Tariffs are reshaping supply chains, squeezing margins, and testing consumer loyalty. In the weeks ahead, food industry leaders will need to pivot quickly, CEOs note.

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Tariff Tactics: How Food Brands Are Battling Rising Costs

Food and beverage businesses have begun to feel the impact of tariffs imposed by President Donald Trump. Some have absorbed the blow. Others were left staggering. When the U.S. raised steel and aluminum tariffs to …

Why 2025 is the ‘Year of the Sauce’

Sauces are no longer just a sidekick – they’re driving one of 2025’s biggest food trends, blending bold flavors with convenience and versatility. Food businesses that embrace this shift can captivate consumers and boost sales, according to both chefs and CEOs.

Top 5 Healthiest Ice Creams

Once dismissed as an oxymoron, healthier ice cream is now a booming category. From high-protein formulas to cutting-edge fat replacers, brands are rethinking indulgence without sacrificing texture.

KIND Seeks to Continue Climb With Brand Revamp

As retail shelves continue to overflow with healthier-for-you snacks, KIND has launched new branding, with a new packaging initiative looming. One KIND executive told FI the brand aims to evolve to meet consumers’ growing demands for sustainability and health-claims such as “high-protein.”

U.S. Brands in Canada: A Trade War is On, But the Market’s Not Closed

Despite escalating trade tensions and a growing Canadian consumer boycott of American products, U.S. brands still have opportunities in Canada, particularly in resilient categories like soft drinks. A poll by Leo & Dragon revealed that Millennials and Gen Z consumers remain open to purchasing American goods.

The Diet of the Future: Seaweed, Kimchi, Ancient Grains

By 2050, the average consumer’s diet will look much different than today, shaped by AI, sustainability, and ethically sourced ingredients. Experts predict that ancient grains, fermented foods, and berries will land on consumers’ plates far more frequently in the future.

3 Key Trends Displayed at SIAL Canada

This week’s SIAL Canada event showcased the latest cutting-edge food and beverage products, highlighting trends like nutrient-rich “superseeds,” freeze-dried ice cream, and flavorful mocktails.

4 Evolving Nutrition Trends Transforming Health

The latest “What’s Trending in Nutrition Survey” reveals that consumers in 2025 are prioritizing gut health, with fermented foods and superfoods like berries and leafy greens gaining popularity.

New and Next by Nestlé: Serving up the ‘Hottest’ Cold Beverages

The beverage industry is witnessing a seismic shift as younger, socially conscious consumers favor cold drinks, like cold brew coffee and functional juices. Nestlé Professional Solutions has capitalized on this momentum with innovative product launches that expand opportunities for foodservice businesses.

5 Foods That Can Help Increase Testosterone Levels

Recent research revealed that natural, everyday foods like pomegranates, avocados, and dark chocolate can significantly enhance testosterone levels. By addressing hormone-supportive diets and lifestyle factors, F&B industry leaders have the potential to aid male wellness.