DENVER – Purpose-led CPG brands from across the globe convened for the inaugural Newtopia Now event at the Denver Convention Center between Aug. 25 and Aug. 27.
Snacks, beauty products, and more were all on display at the convention center; here are four trends unearthed while walking the aisles of the event.
More Mushrooms on the Menu at Newtopia Now
While The Food Institute team has tracked the growing popularity of mushrooms before, it’s worth noting that such products were out in full force at Newtopia Now.
Michael Pan, founder of Pan’s Mushroom Jerky, noted that the popularity of mushrooms across categories – from snacks to beverages to meat replacements – was growing. He also noted this dynamic was good for the industry as a whole, and that a “rising tide lifts all ships.”
Melting Forest showcased their mushroom-enhanced drinks at the event, as well. The company had a product line of energy drinks and a separate line of relaxation drinks available for trial. Melting Forest representatives noted the health attributes of each.
Eat Meati, a plant-based brand that utilizes mushroom mycelium to produce alt-meat products, displayed its products as well, showcasing the diversity in the mushroom category today.
Elevated Chips and Snacks Growing
Consumers continue to snack, and that trend doesn’t appear to be slowing. However, many want healthier options for their snacks, presenting an opportunity for better-for-you snack brands.
The Daily Crave, a veteran snack-maker in the better-for-you space, highlighted its new Utopea-ah! Brand which leveraged peas for a high-protein snack. Gary Schneider, a sales director for the company, said the product came in four varieties and that each bag had three chip types: a scoop, a flat chip, and a ridged chip.
E Nacho, a white corn tortilla chip company, shared its story of utilizing the finest corn and ancient nixtamal techniques to create their products. The brand leveraged “El Nacho,” and Mexican luchador, in their marketing.
Snack Brand pop art shared its gourmet popcorn, 3D potato bites, and seasonal snacks as well; the company provided interesting flavors like cheddar jalapeno popcorn and white cheddar potato bites.
Protein-Packed Pastas on Display at Newtopia Now
It’s no secret that consumers want their protein – and now, many pasta products can fill in this need.
Veggi, creators of Veggiapasta, noted its yellow pea-derived pastas packed more protein than traditional varieties, and that it was a one-ingredient product perfect for consumers searching for clean labels.
Equii also showcased its protein-packed pasta products, as well as fortified breads and even a Power Mac & Cheese product.
Carbe Diem! explained that its products had 8 grams of protein per serving, with 50% fewer carbohydrates when compared to traditional pasta products.
Non-Alcoholic Drinks Could Be Coming to Restaurants
Many producers of non-alcoholic beers, wines, spirits and seltzers showcased their wares at Newtopia Now. And while this category was growing at retail, you might see more at restaurants, too.
Marcos Salazar, CEO of the Adult Non-Alcoholic Beverage Association, noted he was hearing of more interest for pre-made non-alcoholic options at restaurants. He likened it to plant-based; while not every customer will opt for these types of products, having one or two on the menu can help bring in additional consumers.
Grüvi, a producer of non-alcoholic wines and beers, proudly shared that their Golden Lager was awarded the Gold Medal for Non-Alcoholic Beer at the 2022 World Beer Cup Awards.
Libby, a maker of non-alcoholic wines, Parch, a maker of non-alcoholic spirits and cocktails, and Edna’s, another maker of non-alcoholic cocktails, were among the brands on display at the event as well.
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