Using AeroFarms as a case study, we explore the possibilities when true food innovators really do think “outside of the box.” Following the conversation with AeroFarms Chief Marketing Officer and Co-Founder, Marc Oshima, we hear from veteran food publicist Amy Stern, Senior Vice President of 3E Public Relations, who addressed ways that innovations in PR can help companies to achieve their marketing goals. She has worked with traditional brands like French’s Mustard, Duncan Hines, Finlandia Cheese and Cuisinart, as well as up-and-coming brands looking to take center stage.
From start-ups to industry veterans, marketers often pay close attention to recipe and product development, scrutinizing over package design and more, yet commonly forget that brand awareness across consumer and trade media are invaluable assets to a winning marketing strategy.
*The pdf does not include Marc Oshima’s portion of the webinar. You can view his presentation via the recording link.