The Food Institute’s Chris Campbell speaks with Shelley Forrester, founder of the Forrester Network, on marketing and advertising strategies that can be employed during the coronavirus pandemic and beyond. Topics covered include what makes a good leader during crisis situations, what companies can do to ensure messaging does not ring hollow, and how food and beverage makers can adapt to changing market conditions stemming from the public health crisis.
Hosted By: Chris Campbell
Edited By: Anthony Deng
Recorded: May 14, 2020
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