You may have noticed nearly every QSR chain in existence is releasing new, premium chicken sandwiches lately. The Food Institute recently examined these ultra-competitive “chicken sandwich wars” in an in-depth investigative video, featuring interviews with industry insiders.
The video, produced by The Food Institute’s Director of Digital Content, Susan Choi, provides insight from executives from KFC and Boston Market, respectively, as well as a research manager at foodservice industry consulting firm Technomic.
Learn more about the backstory behind the chicken sandwich wars, plus what the future holds for this ongoing battle among QSRs, below:
Produced By: Susan Choi
Recorded: Feb. 24, 2021
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