Social Media Holds Untapped Marketing Potential for Grocers
A new grocery insights report by MikMak noted key ways retailers can improve their social media marketing strategies – especially by utilizing YouTube.
Tag: YouTube
The Keys to Marketing to Gen Z Consumers
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
Is MrBeast Changing the Game in Food Marketing?
YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …
Digital Marketing Promoting Unhealthy Food and Drinks to Children
YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …