Tag: YouTube

Kevin’s Natural Foods: The Food Unicorn We All Missed

Quarterly Opinion by Premium Growth Solutions You’ve seen the bright white packaging in the deli department or perimeter displays at Whole Foods. Kevin’s Natural Foods is now at peak ACV for refrigerated meals; you’re just …

The Keys to Marketing to Gen Z Consumers

Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …

Is MrBeast Changing the Game in Food Marketing?

YouTube star Jimmy Donaldson – better known as MrBeast – is getting back into the food space with a better-for-you snack brand. Following the success of his virtual restaurant brand, MrBeast Burger, Donaldson is introducing …

Digital Marketing Promoting Unhealthy Food and Drinks to Children

YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27). In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched …