Tag: Xquisite Productions

Analysis: Are “Virtual Brands” at Death’s Door?

The recent struggles of MrBeast Burger – currently available at more than 2,000 restaurants – could be an ominous sign for all virtual brands. Ubiquitous YouTuber MrBeast, aka Jimmy Donaldson, wrote multiple statements in frustration …

Food Hall Trend Accelerating in US, UK

The number of U.S. food halls is expected to increase by as much as 45% in the coming years, and the facilities offer chefs a valuable opportunity to test new restaurant concepts.