Tag: Wygovy

GLP-1 Weight-Loss Craze Brightens Outlook for Yogurt

The growing popularity of GLP-1 weight-loss drugs is reshaping the yogurt market, as consumers increasingly seek protein-packed snacks. Multiple brands are innovating with high-protein, low-sugar options.

GLP-1 Drugs’ Ripple Effects, Circana’s Tips for Adapting to Them

The rapid adoption of weight-loss drugs is reshaping purchasing habits. Circana experts highlight opportunities for brands to align with GLP-1 users’ goals by offering tailored, portion-controlled products and leveraging personalized marketing strategies to capture this evolving market.