By 2050, the average consumer’s diet will look much different than today, shaped by AI, sustainability, and ethically sourced ingredients. Experts predict that ancient grains, fermented foods, and berries will land on consumers’ plates far more frequently in the future.
Gen Z men are increasingly embracing meat consumption as part of a shift toward hyper-masculinity, fueled by online influencers and rebranded narratives that position beef as essential for peak physical performance. The trend presents a key opportunity for the food industry.
Whole milk is making a comeback, with U.S. consumption up 3.2% last year, while plant-based milk alternatives saw a 5.9% decline. This shift is driven by consumer demand for protein and healthy fats, as well as economic factors.
The plant-based food industry is at an inflection point: recent data suggests that interest in the lifestyle decreased somewhat in 2024 from the year before. Innovations in the space, however, have given the sector the tools to cater to consumer pain points.
Private label continues to maintain dominance over the CPG sector: in 2024, it grew $9 billion from the year before. As a result, opportunities and innovation abound.
The quest to lower one’s biological age, which reflects physiological health rather than years lived, could soon reshape the health and wellness landscape, driven by advancements in aging research. The F&B industry has a unique opportunity to innovate products that support longevity.
The idea of health and wellness is evolving, as shown by a report that noted ways people are tapping into products to harmonize their lives.
For 16 harrowing months at the height of the Covid pandemic, Dr. Morgaine Gaye lost her sense of taste and smell. The experience, she said, “was mind-blowing.” Turns out, you talk an awful lot about …
