Walmart Exec: Shoppable Content a Retail Game-Changer
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
The future of marketing was examined by executives during this week’s Possible Conference. A key takeaway: shoppable content.
Can compassion be taught? That’s the question Walmart hopes to answer with a recent initiative for its store managers.
In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.
“Customers will step into a retail environment where every interaction is personalized, guided by AI algorithms that efficiently navigate shoppers through aisles and offer tailored product suggestions in real time,” fostering brand loyalty and elevating the consumer experience to “unprecedented satisfaction levels.”
To further understand how inventory and supply chain will change, Jarvis said the end of data silos must be achieved “to create a holistic understanding of each shopper, their interactions, and the stream of information being shared with them.
“By 2030, visiting a Target, Walmart, or Costco won’t just be about shopping,” said Diana Zheng, head of marketing at Stallion Express, a leading e-commerce shipping company from Canada, “It will be an experience. An immersive experience. A personalized experience, even a social experience.”
The Pitbull-launched intra-store restaurant is part of a larger, $9 billion plan to make “upscale changes” to stores and bring in more recognizable and coveted brands and influencers. For Walmart, pairing with the king of collaborations is a natural choice.
From number-crunching untold volumes of data to helping streamline inventory, supply chain, and predictive market trends, there is no digital limit to what AI can help operators achieve.
The least expensive products will start at just $1.99 and range from apparel to supplements, vitamins to technology, and more. Many of the offerings will be exclusive to Target and complement its dedicated online wellness destination that features ideas, meal inspiration, and more.
EV charging stations outside, stores within stores inside, sprawling beauty sections, niche products, reimagined loyalty programs – the battle for foot traffic is cutthroat as the economy roars to life.
“Choose a future that puts people first – if we keep doing that, we can help people around the world live a better life. That’s what we want to do – that’s the world we want to help create.”
Airing on three platforms (YouTube, Roku, and the pocket-laden TikTok) and also playing in stores, Add to Heart is nothing if not a bold step into the media-laden retail environment increasingly influenced by in-store retail media networks.
The second wave of retail media networks is already upon grocers and retailers – and CPG makers could be among those to benefit the most.
McDonald’s has nearly as much brand magnetism with Gen Z as Dwayne “The Rock” Johnson or Ariana Grande. And in 2023, the purple-hued force of attraction that connected the burger giant with young consumers was …
There is no new normal and innovation will continue to advance at lightning speed.
The recent PLMA Private Label Trade Show was larger than ever and displayed trends like sweet heat and coconut flavors.
In an era of increased greenwashing and many companies abandoning once-ambitious ESG plans altogether, Walmart appears to be making real strides toward helping reduce food waste, solve food deserts, and burnishing its worldwide brand a little more.
The latest Fast Break Food Institute news podcast touches on the notable dip in grocery-store coffee sales of late.
Major retailers including Target, Walmart, Whole Foods, Walgreens, and CVS have all recently decided to close locations across major US cities, raising concerns about the future of retail in some of the most distinguished business …
The latest Food Institute news podcast touches on the promising outlook for alternative seafood through 2030.
It’s not just the days that are getting shorter – the amount of time between glimpsing ghouls and buying roof clips for Rudolph is shrinking, too. Home Depot sold out of its first run of …
What’s next for the controlled environment agriculture (CEA) space after a spate of bankruptcies and rising inflation?
Believe the hype – major American retailers and grocers are spending big money on retail media networks (RMNs). Walmart has Walmart Connect. Target reaches consumers using Roundel. Kroger has its Precision Marketing network, Albertsons its …
Amazon’s two-day Prime Day event starts July 11, and retailers are hoping it lifts the restraint consumers have been exhibiting since the beginning of the year. Call it Christmas in July. The annual sales orgy …
Walmart and Amazon, the top two retailers in the U.S., are both making big changes to their fulfillment strategies for online orders, aiming to ramp up next-day delivery. WALMART’S HUGE NEW HIGH-TECH CENTER Walmart recently …
In the face of inflation, the U.S. consumer has shown impressive resilience. As a result, branded food manufacturers posted strong pricing-driven profit growth in 2022, and stocks in the sector rose sharply even in a …
The latest Food Institute news podcast touches on recent warehouse employment concerns for retailers like Walmart.
Grocers looking to stand out can tap into two trends: the demand for healthy foods and growing interest in cooking at home.
The latest Food Institute news podcast touches on the growing popularity of Asian food items like wagyu beef in America.
The latest Food Institute news podcast touches on the trend of nostalgic breakfast products from brands like Lucky Charms.
Walmart, Dollar General, and Kroger are juggernauts in the grocery space, but each operates a very different format and each can provide lessons for other retailers.
As the U.S. Federal Reserve attempts to slow the economy in the battle against inflation, major e-commerce, tech companies and other businesses have announced tens of thousands of layoffs. Is the wave of job cuts …
Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week’s guest was David Bishop, Partner of Brick Meets Click. …
Autonomous trucks with an empty driver’s seat may sound futuristic and far-off, but they’re already on the roads making deliveries in Arkansas and Ontario. Next stop? Kroger, in Dallas.
Now that Walmart has joined Target and Costco by raising their minimum pay to about double the federal rate of $7.25 an hour, fast-food outlets may have to consider boosting their minimum to $20 to …