Earlier this year, Coca-Cola (KO) chose to shut down most of the Honest branded beverage business it had acquired from Seth Goldman years earlier. Shutting down an acquisition is a rare decision in CPG firms. …
The Problem Top two investor questions for a consumer startup? 1) Do you have product-market fit yet? And 2) What is the platform? Building a platform brand right from the start is the strategy equivalent …
For 45 years, retailers relied on the universal product code (UPC) to provide an efficient price look-up function at pointof-sale (POS). Digital technology has come a long way since the UPC’s introduction and while it …
