Gen Z’s ‘Little Treat Culture’ Especially Apparent in Coffee Category
Young adults are turning to drinks like cold brews and ube lattes as they seek self-care while partaking in “little treat culture.”
Young adults are turning to drinks like cold brews and ube lattes as they seek self-care while partaking in “little treat culture.”
The Specialty Food Association recently unveiled its trends to watch for in 2024, and international flavors were a prominent theme. Clearly, the fact many consumers are working from home these days has sparked a sense …