The “Return to Real” trend signals a growing consumer shift toward authenticity–favoring simple, transparent ingredients and tangible, in-person experiences over hyper-enhanced, tech-driven products. For food industry leaders, this presents a chance to embrace nostalgia, highlight natural ingredients, and rethink marketing strategies to align with consumers’ craving for genuine connection.
Two brands winning this back-to-school season are MadeGood and Bobo’s, according to a prominent CEO. The snacks’ allergen-free ingredients have won over Millennial parents.
Other noteworthy shifts include the emergence of Gen Z and Gen Alpha as influential consumer groups. These young consumers are influencing market trends such as the push for labeling transparency and ethical production.
Industry insiders say retailers must offer deeper product information – beyond just labeling – to attract the attention of today’s consumers, many of whom demand environmentally friendly products.
By now, you’re likely familiar with Veganuary, which promotes adopting a vegan lifestyle throughout the month of January. In 2022, though, the so-called Regenuary movement is also taking root. Regenuary is a sustainable eating movement …
Joseph Chen envisions another challenging year for the food industry in 2022. That said, he also sees a few reasons for optimism. “Food shortages and higher prices will be expected, due to supply chain challenges …
Food in 2020 will be tasty, healthy and increasingly compatible with the imperatives of sustainability. While food will look and feel similar to what is consumed today, it will come from radically different sources in …
Food Institute Focus – Consumers Expect Brand Transparency
