Coca-Cola Finds Marketing Success by Sidestepping Controversy

When was the last time you heard “controversy” and “Coca-Cola” in the same sentence? Not in recent months. The venerable company has made a concerted effort to avoid culture wars and political stances while also …

Rapid Impact: Rapid Rehydration Is Reshaping the Functional Drink Category

The “rapid rehydration” segment has become a crowded category. With its recent unveiling of BodyArmor Flash I.V., Body Armor joined brands like PepsiCo’s Gatorlyte, Abbott’s Pedialyte, and Electrolit in a category that’s gaining momentum. Powdered …

COLUMN: Resilient Consumers Aren’t Going Anywhere – Yet

With price hikes easing and food company earnings strong, it appears resilient consumers aren’t going anywhere – yet.

COLUMN: Honest Tea and the Challenge of Scaling New Brands at Public Companies

Earlier this year, Coca-Cola (KO) chose to shut down most of the Honest branded beverage business it had acquired from Seth Goldman years earlier. Shutting down an acquisition is a rare decision in CPG firms. …

Recession Still Looms as a Risk to F&B Stocks

Many investors believe that food and beverage stocks are safe places in which to hide when the stock market turns towards recession. That belief centers on a simple thesis: people still have to eat. The …