Tag: Tea

Mixue and Matcha: Asian Beverages Take Over the World

Mixue Ice Cream and Tea has become the world’s largest F&B chain by number of locations, thanks to its affordable pricing and innovative franchising strategy. The chain illustrates the time-tested popularity of teas, which are increasingly prized by young adults.

Brewing Gains: ‘Proffee’ Momentum Grows

Consumers are doubling down on their protein intake with a protein-infused coffee trend dubbed “proffee.” CPGs and retailers alike are hopping on to get a bit of the buzz.

Functional Beverage Market Continues to Gain Momentum

These days, an increasing share of consumers are looking for drinks that not only taste good, but also serve a beneficial function. These functional beverages contain ingredients that, theoretically, can help build and maintain health, …

Teatime and Beyond: A Look at the Future of Tea

Unilever Plc has reportedly kicked off the sale of large parts of its tea business, which begs the question: What’s next for the traditional drink, which has a history that dates back nearly 5,000 years …