Vertical farming isn’t dead – rather, the wheat is being separated from the chaff. As hype fades, smart capital is shifting, and survival now hinges on strategy, scale discipline, and true consumer alignment.
Despite high awareness, only a small fraction of consumers understand and consistently pay premiums for regenerative agriculture products, highlighting significant psychological and economic barriers. However, with increased crop yields and profits for farmers and the potential for nutrient-rich produce, the industry stands on the brink of transformative growth.
Amid erratic cocoa price fluctuations, some major companies continue to raise prices. Meanwhile, Blue Stripes is innovating by upcycling entire cacao pods to create more sustainable and valuable products.
