Tag: Strategy

How Baked By Melissa CEO Turned Financial Woes Into Success

After being fired in 2008, Melissa Ben-Ishay founded Baked By Melissa, transforming her home-based cupcake baking into a successful business with 14 locations. Known for its innovative flavors and high-quality standards, the company has avoided acquisitions to maintain brand integrity.

Concerned About Cybersecurity? Here’s 10 Crucial Tips

Imagine this scenario: it’s a busy Friday wrapping up the quarter. Your accounting department receives an urgent payment request from a key ingredient supplier. The request comes from the usual contact’s email and references a …

Subway Pivots as it Seeks to Get Back on Track

Subway recently scrapped its latest ambitious 6-inch Meal Deal after it failed to meet expectations. Is the company’s latest expansion strategy enough to give it solid footing?